Why Go Green

Climatic changes and environmental problems abound today and the accusatory pointing fingers all turn to the Industries and their active role in environmental disintegration. The onus to curb energy demands and ensure that we operate and work towards a cleaner and greener earth starts with the Industry. The Companies will be blamed for it all and before that happens, the tables must be turned and action taken. Why NOT go green when the apparent advantages, cost-savings, reputation reinforcement and other benefits are all up there for grabs?

Benefits of Going Green

The pressure to go green is palpable. Companies all over the world have realized that they either go green or pay for the consequences. The advantages of going green far outweigh any fines imposed on these companies. IT businesses with their networks working overtime are one of the primary contributors to the global environmental distress. A major thrust is on to “go green” as much as possible due to multi-fold reasons, some of which have been listed below:

• Why Oppose and Displease?: Not going green isn’t going to go down well with the stakeholders of any large, publicly held company -- shareholders, creditors, customers/clients, employees and staff -- and can lead to loss of Brand Image and long-standing reputation.
• Saving Costs: Going green can lead to great savings in costs which help boost the company’s bottom-lines.
• Leaner, long-lasting and more efficient assets: The Company’s resources like computers and networks -- hardware and software -- tend to work leaner and save tremendous amounts of energy, thereby contributing to the environment friendliness.
• Increases productivity and induces frugality: As WebEx puts it, “A greener Employee is a Productive employee”

How to Go Green

• Virtualization: Virtualization reduces network appliances and hardware. It increases the overall utilization of storage and servers. By allowing various operating systems and applications to share servers and making it possible to have as many working clients within a virtualization network, server utilization alone can be raised to approximately 70% which corresponds to an equal reduction of the server powering and cooling resources.

• Bring them together by Consolidating Systems: Efficient centralized management directly leads to the green initiative. ECM (Efficient Centralized Management) can be achieved by purging the excess wiring, machines and other elements of a network, which consume power redundantly. 

• Collaborate, don’t travel: Technology which enables virtual meetings, conferences, online-based presentations and collaboration (like WebEx and TelePresence) can help obviate the need to hop across continents, save time, improves productivity, save energy, save costs and much more. WebEx states that “ presenting a sales pitch with a customer as an online conference, one executive not flying from New York to London can save 2,690 pounds of carbon dioxide from jet fuel”.

• Centralizing of Branches, Green Supply Chain: Consolidating the storage centers and data centers of your company across all your branches causes a tremendous saving in the facilities usage and energy requirements, apart from logistical benefits. Similarly, fine-tuning your supply chain and requesting vendors to participate in your environment-friendly drive can literally make it all happen.

• Go Green, Dear Desktop: Most PC’s have features like 17” screens and TFT displays which aren’t making your company greener. Simple acts like adjusting your PC display settings, shutting the computers off when not in use; upgrading only when necessary; purchasing only products which pass stringent “green” tests and are eco-friendly go along way.

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